TOMI Lisbon NOW: Lisbon became more interactive with TOMI in 2017!
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#2017 #TOMILisboa
Lisbon became more interactive with TOMI in 2017!

 
2017 was a great year for TOMI, continuing its expansion worldwide with so many happy moments.
Happy New Year!

#TOMI THROWBACK 2017
Check out TOMI’s best moments from 2017.

  # TOMI developed successful interactive and engaging campaigns! 

 # Revista Cristina: interactive questionnaire with TOMI! 
 + More than 4,000 votes in just five days   

The interactive campaign of Revista Cristina magazine, in partnership with LUVIN – content & digital PR, MOP and TOMI WORLD, gathered about 4,000 votes in just five days on TOMI networks throughout the country. This pioneering activity in Portugal demonstrates how TOMI technology can provide the ways to create relevant and highly innovative experiences for brands and their users.
+ See more
 # Make someone smile today 
 From 6th – 20th Oct  2017
TOMI launched this campaign on World Smile Day: people could take a photo with a motivational quote and send it to a friend to spread smiles. This campaign reinforces engagement with an immersive experience: a small gesture such as sending a photo with a motivational quote to a friend can change someone’s day.
 + See more 
 # TOMI TOUR: geomarketing 
This campaign will continue in 2018!
TOMI launched this campaign on World Smile Day: people could take a photo with a motivational quote and send it to a friend to spread smiles. This campaign reinforces engagement with an immersive experience: a small gesture such as sending a photo with a motivational quote to a friend can change someone’s day.
 + See more 

Photo @tuna.iscalina

  # TOMI stood out in events in Lisbon! 

 # BTL 2017 
 Lisbon, 15th-19th Mar 17 
TOMI took part in the Lisbon Travel Market (BTL) for the 5th year in a row. TOMI helped to promote municipalities that represent 50% of the Portuguese territory.
 #Marketing Journeys 
 Lisbon, 3rd  4th May 17 
This event at ISCTE-IUL connects university students with marketeers from major brands. TOMI was there as a special guest showing how we can engage to create relevant brand experiences.
 # Zoom Smart Cities 
 Lisbon, 7th-8th Jun 17  
This international event discusses intelligence as the key point for environmental sustainability, economic development and progress. TOMI joins this commitment to help cities become smarter
 #Web Summit 
 Lisbon, 6th-9th Nov 17 
TOMI took part at the Lisbon Travel Market (BTL) for the 5th year in a row. TOMI helped to promote municipalities that represent 50% of the Portuguese territory.

 # Worldwide award in Interface and Interaction Design 
In April, the A’ Design Award and Competition announced that the TOMI design has been granted the famous Golden A’ Design Award in Interface and Interaction Design Category.
 + See more 

  # Updating everyday 

2017 brought several innovations and new features for TOMI.

#Power AD
In 2017, TOMI TV Spot area became an interactive screen. By touching the video area on the screen, TOMI will redirect its users to content related to that same video.

#Smart Keyboard
TOMI’s Keyboard is Faster, Simpler, Smarter:  it has autocomplete and has predefined messages, with suggested words when you type and shortcuts to the most visited categories.

Photo shared by @gianca_bb in Lisbon

GIF shared by @lobatoge in Lisbon

#TOMI GIF
In 2017 we introduced the TOMI GIF: you can choose between the popular selfie, or the creation of an animated GIF. Let your imagination run free and just have fun!  

#Animated Frames
After the animated GIFs, came the animated frames! In 2017, TOMI offered the possibility to have animated frames and to create even more engaging GIFs!



#report2017 #highlights #tomiLisbon

+6,7 Million Total Interactions in 2017


610 News
produced in several languages


805 Events
produced in several languages

 # TOMI is the right choice for brands to communicate 

Dozens of brands chose TOMI to communicate during 2017!

 # TOMI got the party started on New Year’s Eve 

The New Year’s Eve is amazing in Lisbon and TOMI wished a Happy New Year to all the residents and tourists with a Power Ad!
 

Countdown to the New Year 2018
TOMI also did the countdown to the New Year in the various TOMIs in Lisbon!
TOMI helps to create traditions and to bring people together. @jjgujjar takes a photo on the TOMI close to Rua 1° de Dezembro on the first day of the year since 2016!

////   WORK IN PROGRESS



* In order to preserve the privacy of TOMI users, the photos taken in our equipment are not saved. The photos in this newsletter were shared by our users on social media.