TOMI brought more interactivity, information and entertainment to the public in the seven days of the festival, registering more than 178 thousand interactions,782 thousand views and more than 28 thousand shared selfies.
One of the great technological innovations of Rock in Rio this year, TOMIs, caught the attention of the audience at the festival and registered about 178 thousand interactions in the seven days of the event.
The success in the recorded numbers shows that joining music and the TOMI technology added value to the festival. The 10 TOMIs were installed in strategic points of the city of Rock and helped the public with updated information about the festival.
The TOMI platform helped the audience find points of interest through an interactive map that showed the whole City of Rock, as well as news and the entire line-up of the event. TOMI also provided smart services informing the occupation rates of bathrooms and FunToys, making the City of Rock more intelligent and accessible to the users. TOMI was also responsible for the fun with giant selfies and animated GIFs, registering over 28 thousand photos shared by email or QR Code.
The CEO of TOMI WORLD, José Agostinho, reinforced the importance of the TOMIs in this event and explained that the presence of the platform at Rock in Rio helped to make the festival smarter and closer to the people.
– “TOMI was already at Rock in Rio Lisbon last year and it was a great success. It made sense to also be in Rio de Janeiro, where TOMI has already been present in Copacabana and Leme for over a year. Rock in Rio is a unique experience and TOMI helps to enhance this experience by making the festival smarter and closer to the people. It provides smart services with useful information while offering fun and personalized content at the festival. The most impressive thing is to see people having fun with TOMI, getting in touch with TOMI and experiencing Rock in Rio with TOMI. That is our goal, we want people to experience Rock in Rio even more.”
After the success of Rock in Rio, TOMI will continue its expansion in Rio de Janeiro, increasing the network in the coastal shoreline of the city.