TOMI won the tenders for the implementation of the Vila Real Digital Commercial Neighborhood. The project will equip the city with innovative technological solutions and create new digital platforms that aim to modernize local commerce and strengthen the connection between merchants, consumers, and tourists.
The main equipment is TOMI’s, which provide real-time information in an accessible, multilingual, and interactive way. They promote local commerce, publicize events, share local news, and support urban mobility. In addition, they offer several additional features: they allow users to take photos and GIFs, conduct surveys through TOMI Survey, access itineraries and thematic collections about the city, and collect, classify, and provide individual and correlated audience and interaction data through TOMI Analytics, among others.
The TOMI network will be complemented by digital lockers, which will enable the delivery and collection of orders in a practical and secure manner within the neighborhood’s commercial ecosystem. This solution ensures greater convenience for merchants and consumers, while promoting the digitization of local services.
On the digital front, TOMI is developing three platforms for Vila Real’s Digital Commercial Neighborhood: the Marketplace, which will serve as an online showcase for local merchants’ products and services; a website, which will bring together news, events, and points of interest in the city; and a Mobile Application (App), which will allow users to quickly and conveniently access all these services, strengthening the proximity between merchants, residents, and tourists.
With this project, Vila Real is preparing to take an important step in modernizing local commerce, keeping up with new digital trends and strengthening its economy. TOMI thus reaffirms its role as a technological partner for territories in the digital transition.
📷 Facebook Municipality of Vila Real
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