TOMI Rio Now: TOMI celebrated three years in Rio!





TOMI celebrated three years in Rio!




TOMI arrived at Rio de Janeiro three years ago! It has been a great journey, expanding through new neighborhoods and engaging with the city on important moments.





Innovation recognition
TOMI received recognition in the Innovation area, granted by the jury Porto Business School, SPI – Sociedade Portuguesa de Inovação, APQ – Associação Portuguesa para a Qualidade and Quality For Excellence! Working towards innovation is one of TOMI’s main goals, making the device more unique and bringing more value to the cities. 










May Report 

TOMI is an important driver of culture and tourism, providing information on points of interest, events, local commerce and more. In May, 30% of the interactions were made in a foreign language. 




Special frames
 Mother’s Day   
TOMI always creates special frames for commemorative days, to enhance community engagement. In May, TOMI celebrated Mother’s Day with a customised frame!


Innovative Media 
 Smart DOOH  

TOMI is the best way to communicate and reach the audience in Rio de Janeiro while interacting in a creative way.

 TOMI broadcast live the final of the Champions League  
TOMI broadcast live the final of the Champions League in all the devices of Rio de Janeiro. Heineken used the innovative equipment to make a brand activation that allowed the transmission of the grand finale in the 26 TOMIs in the city. Innovative brand activation has been enabled by TOMI’s digital-out-of-home functionality, which promotes the creation of interactive and unique campaigns.