TOMI
Contact Us
TOMI
Contact Us
News Banner

News

Follow our journey through updates, events and milestones

TOMI recognized with worldwide Smart Cities award: the Smart 50 Awards news image

TOMI recognized with worldwide Smart Cities award: the Smart 50 Awards

TOMI has been recognized with the Smart 50 Awards which honors the most innovative and transforming projects worldwide in the smart cities field. The Smart 50 Awards annually recognize global smart cities projects, honoring the most innovative and influential work in everyday cities. This year, categories included governance, mobility, energy, citizen life, and networks. The award highlighted TOMI’s performance in the smart cities development, in the Citizen Life category. TOMI is an interactive urban device created in Portugal, that provides information in the right place at the right time, improving the quality of life and promoting more informed and participative citizens. This award was attributed to TOMI’s operation in Rio de Janeiro, where it has been continuously expanding and growing. In 2016, TOMI WORLD invested more than 1 million euros to install the network in Brazil, the largest country in South America. In 2017, TOMI has expanded and the network has now 26 TOMIs in the Leme, Copacabana, Leblon, São Conrado, Barra da Tijuca e Recreio neighbourhoods. In total, there will be 138 TOMIs installed in Rio de Janeiro during the next years. José Agostinho, CEO of TOMI, highlights this award as a consolidation of TOMI’s role in the development of smart cities: “TOMI brings people and cities together with important information and services that facilitate the daily life of those who live and visit the cities, which is fundamental to smart cities. TOMI is growing and innovating more and more, and we are very proud that our work is recognized worldwide.” The award is given by Smart Cities Connect, Smart Cities Connect Foundation and US Ignite. The Awards gala will take place on March 26th at the Smart Cities Connect Conference & Expo in Kansas City, USA. This is the largest smart cities event in North America that brings together more than 200 cities around the world and their respective leadership.

TOMI wants to see everyone smiling

With several motivational frames, TOMI wants you to send your smile to a friend TOMI launches the “Make Someone Smile Today” campaign on the World Smile Day. Everyone who uses a TOMI between October 6th and October 20th can take a photo or a GIF with a motivational quote and share it on social media with the #TOMIphoto hashtag or send it to a friend to spread smiles and the good mood. With inspirational post-its and quotes such as “I believe in you!”, “You make me smile” or “You have a cute smile,” the campaign aims to spread smiles among those who take the photos and those who receive them. With a small gesture, people just need a brief moment of their day to make someone else smile. TOMI technology has the potential to get closer to the users and to improve the customer experience. This campaign reinforces engagement with an immersive and personalized experience: a small gesture such as sending a photo with a motivational quote to a friend or family member can change someone’s day. From October 6th to October 20th, TOMI’s networks registered more than 20 thousand photos sent with one of this special frames.

Thousands of votes in the Revista Cristina magazine campaign on TOMI networks news image

Thousands of votes in the Revista Cristina magazine campaign on TOMI networks

The interactive campaign of Revista Cristina magazine, in partnership with LUVIN – content & digital PR, MOP and TOMI WORLD, gathered about 4,000 votes in just five days on TOMI networks throughout the country. This pioneering activity in Portugal demonstrates how TOMI technology can provide the ways to create relevant and highly innovative experiences for brands and their users. For the first time in Portugal, an interactive campaign was developed with questionnaires in an outdoor network using TOMI technology, in a partnership between Revista Cristina, the agency LUVIN – content & digital PR, MOP and TOMI WORLD. The Cristina’s magazine campaign “Isto Choca?” is an innovative action that allowed to gather opinions in real time, by using some of the functionalities of the TOMI network in several cities. On July the 3rd, a false cover was unveiled, and two days later the two real covers appeared on the stands: one with two women kissing and the other with two men. The Revista Cristina wanted to know which cover was preferred by men and by women and TOMI helped to give the answer to this question with an interactive questionnaire specifically developed for it that was available between 5 and 10 July. José Agostinho, TOMI WORLD’s CEO adds that the interactivity is not the future of Marketing, it is the present: “With the multimedia and interactive characteristics of TOMI, we create and deliver new tools that enable brands to create effective, differentiating and innovative experiences in the urban context. Revista Cristina’s campaign is a great example of how TOMI can be used to create new communication strategies.” Brands are promoting more and more experiences for their consumers. In today’s context, interactive marketing can achieve results and goals that otherwise are not possible to reach. This way, brands can reach the target audience in an innovative and creative way, capturing users’ interest at a higher level of engagement.

Airport Santos Dumont has a new best friend

TOMI’s network at Rio de Janeiro has expanded to another important location: the Santos Dumont airport, one of the busiest airports in Brazil. With this new location, whoever lands in the city can now easily plan the whole visit to Rio de Janeiro right from the airport, regardless how long they are planning to stay. This new cutting hedge technology connects the airport to the city through a network that helps Rio de Janeiro to improve the way it welcomes the visitors into the city. On TOMI, people can plan everything they want just one click away without even need to leave the airport. Visitors can search for the quickest route to take, the best way to get there, as well as the schedules of public transportation available for every destination, and so much more. The airport Santos Dumont is now more “smart”, and enjoying the city of Rio de Janeiro has become much easier with TOMI, the traveller’s best friend!

TOMI WORLD distinguished as a “PME Excelência” news image

TOMI WORLD distinguished as a “PME Excelência”

This recognition rewards all the companies that constitute a role model of orientation that is followed by other companies in the quest success. IAPMEI and Tourism of Portugal are the two entities responsible of this distinction, that is only attributed to companies that already have the “PME Líder” label, which TOMI WORLD earned last October. [read more] The “PME Excelência” (which means “SME Excellence”) status is awarded on the basis of very demanding criteria that takes into account not only the economic and financial strengths shown by companies, but also the strategic management plan, which has to be oriented towards competitiveness and sustainable growth.

First mobile interactive tourism store

TOMI WORLD joined TOPAS project with several high technologic elements: 1. Multimedia panels on all sides of the bus, which transformed the exterior on a gigantic screen; 2. A videowall that lets you interact just with gestures; 3. An interactive table that provides educational quizzes about the different tourist areas; 4. A TOMI device inbuilt on the outside of the bus that provides useful information, 24 hours a day/365 days a year, where you can take the so popular selfie. The TOPAS project will travel through european capitals promoting the excellence of Oporto and North of Portugal region and it was the result of several projects developed during the past four years between Turismo do Porto e Norte de Portugal (TPNP) and TOMI WORLD. Stay tuned!

Showing 121-160 of 186 news items