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TOMI celebrates 1 year in Montevideo, Uruguay news image

TOMI celebrates 1 year in Montevideo, Uruguay

TOMI celebrated one year in September 2021 at Montevideo, Uruguay, in Plaza Kibón. TOMI is integrated into the Smart Cities project, in Montevideo, which has the goal to elevate the city and the lives of people, transforming Montevideo into a smart city connected with its citizens. TOMI helps to improve the quality of life for residents and tourists, providing information and smart services in the right place at the right time. Montevideo is the capital, and the largest city, in Uruguay. This city stands out for having a unique personality, characterized by its relaxed beach atmosphere, cafes, and a well-preserved historic center in Ciudad Vieja, with one of the oldest markets, the Mercado del Puerto. With TOMI in town, exploring all those places, using the search module of TOMI was much easier. As a result, during this last year, TOMI had more than 830 thousand user actions and more than 13 thousand photos and gifs shared. The module with a higher usage percentage was the Transports Module, with 43% of user actions. TOMI has provided useful information through its four principal modules: in the news module, people were able to get the latest news that was happening in the city and country; the events module kept them informed of all the cultural events that were taking place. TOMI was also an excellent helper to find multiple points of interest with the usage of the Search Module. The Transports Module allowed citizens to search for different transport options, always providing the distance, costs involved, and time. TOMI has a City Marketing Module that allows its user to take photos and GIFs, with different customized frames. During this first year, TOMI also implemented several features in order to help prevent the pandemic. As an example of these features, there is Remote Control, which allows people to interact with TOMI through their mobile phones. Another important and relevant feature is the counting of pedestrians and the automatic detection of mask usage. All the technologies that were developed in response to the pandemic can be seen here. TOMI wants to keep engaging cities and their citizens and tourists, providing an excellent platform for everyone to stay informed and have smart services in the right place, at the right time.

TOMI Sister Cities: a new way to share content

TOMI innovates with a new feature: TOMI Sister Cities. TOMI Sister Cities allows content sharing between TOMI Networks. This feature allows cities, that have a TOMI network, to share content (news, events, points of interest, and points of destination) with other cities. This project is a new way for cities to let themselves know about to other citizens and tourists that are visiting other cities. Cities can exchange content on special occasions that are taking place, or the content can be shared, constantly, on a daily basis. The content can be shared, for free, among about 100 locations that already have TOMI. TOMI Sister Cities is the bridge that is missing between different cities and their respective citizens. TOMI Sister Cities encourages the exchange of experiences on a variety of issues of common interest. With TOMI Sister Cities, the cross-selling promotion of content is possible, in a very easy way. This strongly supports the idea of finding common solutions for the cities, at a European, and Worldwide, level. Sister Cities are, above all, a contribution to fostering mutual trust friendship, and understanding by strengthening historical and cultural ties, as well as recognizing a mutual interest in commerce, industry, education, and common developments.

TOMI: effective advertising with environmental sustainability!

TOMI is a fully digital device, incorporating the latest highly innovative technologies. One of the features of TOMI is the interactive digital advertising on its devices, which makes TOMI an important interactive DOOH service. This is a major evolution versus traditional OOH and static DOOH. This type of media has seen significant growth, especially in very busy urban areas. TOMI is located in strategic areas of the cities, with a large strategic pedestrian flow, near to important commercial activities, on privileged locations that generate high advertising efficiency driving purchase intent. With DOOH, advertisers can have content with the highest quality with lower production costs, once everything is digital and no print is required. DOOH interactive communication has the advantage that it can be mass media, or it can be directed to a specific audience in a certain location. The proximity to citizens or users creates great opportunities for engagement through innovative and interactive experiences, generating higher levels of advertising recall, with power ads and dynamic ads. Some of these experiences are quite memorable, such as the Nivea campaign, which recommends solar factor protection based on the UV radiation on each specific hour; Samsung Galaxy S8 campaign “Unbox Samsung”; Rexona, detection of gender estimation face for placement of dialogue balloons on the heads of people to pass. Because of TOMI technologies, it is possible to have integrated experiences with mobile devices, the internet, social networks, and other technologies on the market. It is also possible to display ads that can be target-specific per hour and per location, creating high efficiency and budget optimization, when communicating with the target audience. TOMI offers flexible media with different formats and executions, which can be easily managed once everything is remotely operated. With TOMI it is easier and faster to go live, as well as creating different dynamics. With TOMI it is possible to detect people, always in an anonymized way, generating profiles according to different criteria, such as age, gender, accessory usage (e.g glasses), and then display the right ad for that particular profile. TOMI becomes highly efficient when it comes to target affinity. TOMI also provides metrics about the number of pedestrians, touches, exhibitions which is extremely valuable for media planners. TOMI can combine a number of factors that seemed almost impossible a few years back. A precious balance between powerful media, efficiency, and sustainability by being environmentally friendly, when compared with traditional OOH media.

TOMI celebrates 5 years in Rio de Janeiro! news image

TOMI celebrates 5 years in Rio de Janeiro!

TOMI celebrates its 5th anniversary in Rio de Janeiro! These 5 years have been filled with fantastic moments, achievements, and expansions. Rio de Janeiro has 26 TOMIs installed in the neighborhoods of Copacabana, Leme, Leblon, Centro, São Conrado, Barra da Tijuca, and Recerio dos Bandeirantes. Over these 5 years, TOMI had more than 47 million user actions and more than 1,400,000 photos shared. See all TOMI’s achievements in this video. To many more years to come and celebrate! 🥳

TOMI is awarded as honoree on Marketplace Category

TOMI was awarded as Honoree in the Marketplace category at the 8th Annual Disability Matters Europe Conference & Awards 2020. It represents TOMI’s commitment to making cities accessible to all. To see more about the award, see here. Springboard Consulting LLC is recognized as the leading expert in working with multinational corporations in mainstreaming disability in the global workforce, workplace, and marketplace. Springboard distinguishes itself as a specialist in successfully marketing to people with disabilities and their families in the consumer space, effectively recruiting individuals with disabilities to the workforce, and appropriately supporting the disability community in the workplace. Springboard is a world-class company that empowers today’s leading organizations to become both an employer and supplier of choice for the disability community. Springboard is also the producer of the Disability Matters Awards Banquet and Conference which honors those companies that are making great strides in the areas of workforce, workplace, and marketplace initiatives as it pertains to this large, loyal segment of the population. J.P.Morgan was the host of this year’s conference and award event. J.P.Morgan is a global leader in financial services, offering solutions to the world’s most important corporations, governments, and institutions in more than 100 countries. The company also leads volunteer service activities for employees in local communities by utilizing their many sources, including those that stem from access to capital, economies of scale, global reach, and expertise.

TOMI Arrives to Montevideo!

TOMI arrived in Montevideo, the capital of Uruguay, elevating the city to smart cities, being integrated into the Smart Cities Station project in Montevideo. In the first phase, the Smart City Station was inaugurated, where TOMI is inserted, at “Plaza Kibon”. Soon it is expected the inauguration in the square in front of the Montevideo Intendency building. José Agostinho CEO of TOMI WORLD considers that TOMI is a great contribution to push Montevideo as a smart city: “Montevideo is already characterized by being one of the Latin American cities with a better quality of life and by having an open data policy, a key element for the development of smart cities. TOMI offers Montevideo the opportunity to go even further in the universe of smart cites, providing all the information and smart services on the streets. With this device, any resident and tourist can find the information they need about the city. ” The official inauguration of TOMI was on September 16 with the presence of Mr. Christian Di Candia – Intendente de Montevideo, Maria Madalena – The Secretary of the Portugal Embassy, Mr. Eduardo Panasco – President of the Chamber of Commerce Uruguayo Portuguesa, Mr. Juan José Prada – Department of Sustainable and Intelligent Development of Montevideo. Guided by the proximity criteria, TOMI provides useful information on current events about the country and the city, allows you to consult the cultural agenda, find multiple points of interest, search for different transport options, and even take a photo or GIF, with the different frames that are in the device. The information is available in TOMI of Montevideo in Spanish (the official language of the country) and in English, allowing both residents and tourists to have access to the potential of TOMI. TOMI will continue its expansion in this region in the medium term. TOMI incorporates the project that aims to transform Montevideo into a smart city, connecting with its citizens. TOMI helps to improve the quality of life for residents and tourists, providing information and smart services at the right time, in the right place. TOMI is the representation of the answer to the needs of providing useful and personalized urban information to visitors and residents in the capital of Montevideo. In response to the pandemic, TOMI implemented several functions such as TOMI My Business, Remote Control, activating alerts for pedestrians remaining at home, and disseminating Coronavirus prevention measures. TOMI has been awarded over the years, in the most varied categories, having recently received the “Best Interactive Urban Tourism Solution” by LUXLife, belonging to the AI ​​Global Media group (United Kingdom). All the awards can be seen here. About TOMI: TOMI is an interactive information and urban communication solution that provides information in the right place at the right time. TOMI’s goal is to bring cities closer to people who live, work, or simply visit them. It is a user-friendly innovation that promotes activities and points of interest such as tourism, culture, local commerce, public services, among others.

Have your frame in TOMI, all over the world! news image

Have your frame in TOMI, all over the world!

Do you wanna have the opportunity to have your art shown all around the world in TOMI devices, during a month? It is very simple! You only need to make your own frame (static or GIF) and send it to us ([email protected]). But make sure that your frame complies with the measurements, 1080 x 810 px. Once your art is submitted via email, please make a post on Instagram with your frame with the hashtag #TOMIArtist and identify us (@tomi.world). During the contest time, check if your Instagram account is public so that we can see the post. In the end, we leave some examples of frames. So please make sure that you check them to make sure that you send us the right file. The competition is available to everyone, but the winner’s frame only will be exhibited in cities that have TOMI devices. Artist’s Day Campaign Terms and Conditions – #TOMIArtist The campaign is promoted by TOMI WORLD. The campaign aims to choose a winner for the contest of frames for “Artist’s Day”. The winner will have his frame exhibited on TOMI devices, for a period of a month. Anyone can participate, under the age of 18 must-have adult consent. To participate you need to: verify the measurements of the frame (1080 x 810 px); once it is finished, submit your frame to our email ([email protected]); once your frame is submitted, make a post with your frame using the hashtag #TOMIArtist and identify us @tomi.world. During the contest time, check if your Instagram account is public so that we can see the post. verify the measurements of the frame (1080 x 810 px); once it is finished, submit your frame to our email ([email protected]); once your frame is submitted, make a post with your frame using the hashtag #TOMIArtist and identify us @tomi.world. During the contest time, check if your Instagram account is public so that we can see the post. The campaign runs from August 6th to August 22nd, at 11:59 pm. The winner will be announced on August 24th. The announcement of the winners will be made on TOMI Instagram stories – https://www.instagram.com/TOMI.WORLD/. The winner should contact us via private message on the Instagram page or email [email protected] within 48 hours after the announcement. The winner will be chosen by a jury made of members of the company, and their decisions are final. Winner will be chosen based on the criteria of creativity and originality. Entries that do not meet all the criteria listed above will not be considered. By participating, users assign the rights to the contest image to the promoter (TOMI WORLD). Using the examples below, it is possible to view the same frame in two different formats. The first shows how the frame will look, when in the TOMI, and people take the picture. In the second image, it is how the frame should be sent, without background and without the TOMI logo (it is automatically inserted when taking the photo / GIF). First Imagem: how the frame will look after the photo/GIF is taken Second Imagem: how the frame is inserted, and how should be send

TOMI shares Coronavirus prevention measures and disables interactivity

Given the seriousness of the new Coronavirus, TOMI takes an active role in prevention and is committed to helping in prevention and awareness, sharing official and reliable information, made available by the Directorate-General for Health. As a way of preventing contagion, interactivity will be disabled on the devices, and users are asked not to touch the TOMI temporarily. During this period, TOMI will disseminate reliable information, such as recommendations, preventive measures, and important alerts in collaboration with the Directorate-General for Health. The initiative is already implemented in the Lisbon network, in coordination with the MOP, Lisbon City Hall / EGEAC and Metro de Lisboa, as well as in the Algarve, Figueira da Foz, Évora, Águeda, Angra do Heroísmo (Azores), Guimarães, among many others cities across the country. It was also implemented in Brazil and Chile. TOMI also provides dynamic updates in real time, and shows the latest tweets from national health entities in Portugal, Brazil and Chile. This way, you can stay aware of the latest information on the Covid-19 outbreak. TOMI thus works as a means of communicating Coronavirus prevention measures, and provides last-minute alerts, as well as automatic and remotely published updates. It is intended to contribute to the safety of the entire population using the best measures of prevention.

#Updates: TOMI City Data

TOMI City Data: air pollution & UV index TOMI believes that a smart city is an informed city. That’s why we implemented a new feature that shows more city data such as the UV and the Air Pollution Index. An evolution that promotes environmental sustainability and smart cities TOMI provides accurate real-time information about different city data: 01 UV Index: The strength of the sun’s ultraviolet (UV) radiation 02 Air Pollution: How polluted is the air today? 03 Current time: What time is? 04 Current temperature: The current temperature 05 Weather forecast: 3-Day weather forecast TOMI believes that cities should become smarter, more efficient, sustainable and livable. This way, we can help to create a smart city all across the world. The main mission is to collect and disseminate in an integrated way, the information that exists today in the cities, improving the quality of life of its residents and the experience of those who visit the city.

#Updates: Photo module 2.0 news image

#Updates: Photo module 2.0

To create more engagement in the photo module, TOMI developed new features to customize the user experience. An evolution that promotes sharing and engagement You now have more freedom to create a custom photo. . Easily explore the frames by sliding to the side and finding all options Add stickers with the location, date, time or temperature. Add custom emojis to the photo. Possibility to change the frame after taking the picture. TOMI inspires people to share the photo on social networks. This is possible by reading the QR Code. See a quick demo of how to use the new photo module.

TOMI wins ‘Best Citizen Engagement Solution’ at Future Digital Awards

TOMI was the winner of the “Best Citizen Engagement Solution” category for Smart Cities innovations. Previous winners of this award include Google, Amazon, and IBM. The implementation of public services on the platform, accessibility to people with disabilities and all the smart information and services provided by TOMI on a daily basis were recognized as the best solution for engaging with citizens at the Future Digital Awards. José Agostinho, CEO of TOMI WORLD considers this recognition of enormous importance. “We work daily to ensure that we remain the best public interaction solution, delivering truly needed and timely information and services. Therefore, engagement with the citizen is the goal of all our efforts in any city in the world. This recognition is yet another international confirmation of the value of TOMI for smart cities. ” This is one more distinction among the many that TOMI has been achieving for its contribution to smart cities, after winning the Smart 50 Awards (Kansas, USA), the Smart Cities UK Awards (United Kingdom) and InovaCidade (São Paulo, Brazil), E-Gov World’s Smart Cities Organization (London, United Kingdom). Future Digital Awards, hosted by Jupiner Research, recognize cutting-edge technology companies that deliver breakthrough and disruptive products or services. This year’s competition featured winners in other categories such as Microsoft (Consumer Wearable Device of the Year) and Qualcomm (Most Innovative ADAS Solution). Related News TOMI wins gold at the European Product Design Awards TOMI wins global smart cities award in E-gov TOMI wins international smart cities award: Innovacity TOMI receives smart cities world award: Smart 50 Awards

10 things you didn’t knew about Montevideo

TOMI will be implemented in Montevideo very soon. Montevideo is the capital and largest city of Uruguay, and it has a unique personality, characterized by a laid-back beach atmosphere, café culture, and well-preserved old town in the Ciudad Vieja. Find 10 things you didn’t know about Montevideo, and learn more about montevideanos. 1. Montevideo is ranked as the Latin American city with the best quality of life According to the Mercer Index, this city has the best quality of life in Latin America, since it has one of the lowest rates of inequality in the region coupled with one of the highest GDP’s per capita. Downtown Montevideo – Marcelo Campi [cc by-sa 3.0] 2. Uruguay is the leading country in the area of electronic government in Latin America According to the UN e-Government Survey report, the Uruguayan e-government is a great example of connectivity, digital citizenship, programming from childhood, open government, open standards and codes, and people-centered government. Palacio Legislativo – Gabboe [cc by sa 3.0] 3. Montevideo was the first city in Latin America to have an open data policy Open data is essential to develop smart cities, and Montevideo was the first city in Latin America to create this policy. As an open and smart city, Montevideo invests in public services accessibility, transparency and community engagement. Intendencia de Montevideo – Carolina Bonaba [cc by sa 3.0] 4. Montevideo has a great historic centre and tourist attractions This city has beautiful, historic and well-preserved sites. The Ciudad Vieja is great place to explore and enjoy the boutiques, patios, cafes and street art. Plaza Independencia 5. The city’s metropolitan area has a population of around 1.8 million. Montevideo is the financial and cultural hub of a larger metropolitan area. Nearly 3.42 million people inhabit the country, and 1.8 million of this population live in the Montevideo metropolitan area. Plaza de Armas – Martin St-Amant – Wikipedia – [cc by-sa 3.0] 6. Montevideo has a laid-back lifestyle and great beaches Montevideo as a laid-back lifestyle: the city beaches are perfect for sunbathing, running or volleyball. The residents love to walk along the Rambla of Montevideo, a promenade by the waterfront setting. Playa Pocitos – José Porras [cc by sa 3.0] 7. Montevideo has a very rich cultural heritage and architecture Montevideo has dozens of theaters and museums, making it a great hub for art and culture enthusiastics. Montevideo is very rich architecturally, having buildings of colonial, art deco, neoclassical and postmodern styles. It is also known for the street art found on the facades of buildings. Teatro Solis – Marinbru – [cc by sa 3.0] 8. Tango is considered by UNESCO as cultural heritage of Uruguay Montevideanos are proud of their Tango heritage. In Montevideo, you can visit tango clubs and see live tango music or learn how to dance it. Tango 9. Carnival is celebrated for 40 days with various street and theater performances Carnival in Uruguay is the longest celebration in the world. The celebrations start on January and continues through March. Montevideo is where the main action happens. Carnaval in Montevideo – Vince Alongi [cc by 2.0] 10. Montevideo is a romantic and charming city La Fuente de los Candados is located on one of Montevideo’s busiest streets. The plaque on the fountain says “The legend of this young fountain tells us that if a lock with the initials of two people in love is placed in it, they will return together to the fountain and their love will be forever locked.” Fuente de los Candados – Ganímedes cc by-sa 4.0

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