TOMI WORLD and Web Summit teamed up to promote this year’s edition of the event, that took place in Lisbon in early november. The event was an huge success, achieving the incredible number of 53 056 participants (a record, so far), and TOMI was there to help them all!
According to Mike Harvey, the head of strategic communications of Web Summit: “It was great working with TOMI to help communicate with our attendees”.
Four equipments were set up at the venues where the event took place – Meo Arena and FIL – providing all the participants with the righ information where and when they needed it. All TOMIs were customized with Web Summit content, like the event’s daily news, the agenda, live tweets and live instagram from official Web Summit accounts, speakers’ videos and key messages that Web Summit wanted to share with the more than 50 thousand participants. According to TOMI’s metrics system, there were registed more than 185 thousand views of the content.
From the main core buttons of TOMI, the “Events” was the one that registered more interactions (37,8%), followed closely by the “Directory” (34,1%). The activities of the day one of the event, like Paddy Cosgrave opening speech, and the Pitch competion taking place at the “group stage”, were two of the most researched itens.
Due to the TOMI’s multifunctionality, Web Summit only promoted itself on TOMI Lisbon network, making the whole city aware of this great event. Specific media content and relevant messages were broadcasted on the 50 TOMIs all across Lisbon.
Watch the video on TOMI WORLD’s youtube channel (click here).