TOMI took part at the Lisbon Travel Market (BTL) that was held in Lisbon from 15th to 19th of March. This was the fifth year in a row that TOMI marked its place at this event.
In this edition, TOMI helped to promote municipalities that represent 50% of the Portuguese territory. At both of the stands of Turismo Porto e Norte de Portugal (entity that promotes tourism in the north region of Portugal) and from Turismo Centro de Portugal (entity that promotes tourism in the centre region of Portugal), TOMI allowed visitors to interact with the device, providing an experience just like if they were in those specific regions in that moment.
TOMI also was present at the stand of Viseu, the first city invited to the BTL, an innovation introduced this year. TOMI displayed information regarding the city in one of its sides, and the other side was customised with an interactive platform where visitors could explore the “Cava of Viriato”. The city of Viseu presented the “Official Year to Visit Viseu” program 2017, which counts on eight ambassadors to promote it. TOMI is one of them, as the technological ambassador, and the only non-human ambassador of this initiative that aims to bring more tourists to Viseu.
During the five days of the event, the TOMI devices installed at the BTL registered over 7 thousand interactions, and TOMI WORLD is grateful to all visitors for that. In each stand, several personalities and entities like municipalities, the Government, business partners and famous artists interacted with TOMI. Among them was the President of the Portuguese Republic, Prof. Marcelo Rebelo de Sousa, that took the opportunity to try TOMI’s new feature within the Photo module: the TOMI GIF.
TOMI engages Lisbon with the International Tourism Exhibition
The BTL is an event that brings many people to Lisbon every year. This edition was no exception, and TOMI played an important role to promote the event in the city , through the TOMI’s Lisbon network that has TOMIs in the streets and in the subway stations. Not only the presence of several municipalities in the Exhibition was promoted , but also it helped many visitors to find the best way to get to the BTL. During the whole week, from 13th to 19th of March, TOMI’s metric system registered more than 3 million visualisations and the average of interactions surpassed the 17 thousand interaction per day.