Rock in Rio Brasil 2017

Smart Rock City

Rock in Rio’s Best Friend

Rock in Rio 2017 counts with 10 TOMIs – an interactive platform that mixes music, interactivity, and information about this large entertainment event.


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Rock in Rio just a touch away

Music + interactivity + information = a lot of fun! This year, Rock in Rio – the largest music and entertainment festival to take place in Rio de Janeiro – will have an innovation: the TOMI. An electronic platform that will be accessible to the event’s visitors and allows interactivity with giant selfies in themed frames, as well as useful information updated in real time about everything that is taking place in the festival.

The city of rock's

Best friend

NEWS
With the help of TOMI, users are updated about the last news on the City of Rock, bands and artists. The content will be available in Portuguese, English and Spanish.
EVENTS
Visitors can check the event’s line-up and learn everything about the concerts that are taking place in different stages. Thanks to this feature, they can manage their time on the festival
Rock in Rio
Through an interactive map it is possible to access all of the festival’s points of interest: stages, attractions, official store, bars, food court and others.
Transports
At Copacabana’s TOMIs, users learn how they can get to the City of Rock. On the other hand, at the festival they can check out the best routes and different options for their way back home.
Photos
Festival-goers can take gigantic selfies or animated GIFs with personalized frames to remember their time in the largest music festival in the world. They can also send the photos via e-mail and share it on social media
Tourism
In a single equipment, users have access to two different directories: one about the City of Rock and another one about Rio de Janeiro. Thanks to that, it is possible to promote tourism and make the information more accessible to cariocas and visitors at the City of Rock
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