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TOMI at BTL for the sixth year

TOMI took part in the Lisbon Travel Market (BTL) that was held in Lisbon from 28th February to 4th March. This was the sixth year in a row that TOMI marked its place at this event. In this edition, TOMI helped to promote municipalities that represent 50% of the Portuguese territory. At the stand of Turismo Porto e Norte de Portugal (the entity that promotes tourism in the north region of Portugal), TOMI allowed visitors to interact with the device, providing an experience just like if they were in that region at that moment. TOMI also was present at the stand of Viseu. TOMI displayed information regarding the city in one of its sides, and the other side was customised with an interactive platform where visitors could explore the “Cava of Viriato” game. TOMI’s interactive side had also the BTL’s agenda and a roulette game where people could win prizes. BTL – Bolsa de Turismo de Lisboa BTL is an event full of challenges and proposals. For professionals working in the tourism sector, it is an opportunity to find professional buyers, to know the competition, to analyse market trends and develop your offer in an innovative and competitive way. For the public, this is the opportunity to discover new destinations and solutions. To compare proposals and buy at highly competitive prices. All this in a spectacular environment of festivity, colour and joy, where music and gastronomy are ever-present.

TOMI wins Smart City UK Awards and Smart 50 Awards

TOMI has begun 2018 by being recognized with two worldwide smart cities awards: the Smart 50 Awards by Smart Cities Connect and the Smart Cities UK Awards. These two worldwide awards acknowledge TOMI’s innovative work in developing smart cities. In January, TOMI was recognized with the Smart 50 Awards which honours the most innovative and transforming projects worldwide in the smart cities field. This year, categories included governance, mobility, energy, citizen life, and networks. The award highlighted TOMI’s performance in the smart cities development, in the Citizen Life category. This award was attributed to TOMI’s operation in Rio de Janeiro, where it has been continuously expanding and growing. The Awards gala will take place on March 26th at the Smart Cities Connect Conference & Expo in Kansas City, USA. In February, TOMI won the Smart Cities UK Awards, in the connectivity category. TOMI’s impact on improving digital engagement for citizens or users was acknowledged as the 2018’s key innovative project that can change communities across the UK. The Smart Cities UK 2018 Conference, Expo and Awards took place in London on February 1st and addressed the best practice examples on the smart transformation from across Cities within the United Kingdom. José Agostinho, CEO of TOMI, highlights these smart cities awards as a consolidation of TOMI’s role in the development of smart cities: “TOMI brings people and cities together with important information and services that facilitate the daily life of those who live and visit the cities, which is fundamental to smart cities. TOMI is growing and innovating more and more, and we are very proud that our work is recognized worldwide.” The evolution of smart cities is one of TOMI’s main goals, believing that cities should become smarter, more efficient, sustainable and livable. TOMI is improving the quality of life and promoting more informed and participative citizens by providing key information to its users. TOMI is currently working on a worldwide expansion, making it possible to bring its smart cities solution to new countries and cities across the world.

TOMI, Rock’s City Best Friend

Rock in Rio will feature 10 TOMIs that promise to mix a lot of music, interactivity, and information at the largest entertainment event in the world. Music + interactivity + information = lots of fun! This year, Rock in Rio, the biggest music and entertainment festival in Rio de Janeiro, will have a novelty beyond intelligent and very useful: TOMI. An interactive platform that will be accessible to the visitors to take giant selfies with customised frames, as well as useful and updated information in real time about everything that happens at the festival. There will be 10 TOMIs installed in strategic points that will allow the access to all the visitors, by presenting its content in Portuguese, Spanish and English. The giant selfies and GIFs with customised frames from Rock in Rio will guarantee that the visitors have fun. Users can download these selfies by email or QR-code, share them on social networks, and record the day they were at the festival. In addition to all the interaction and fun, the platform provides key information. There are four main modules: News, Agenda, Rock in Rio and Transports. For the event, the devices will provide special content as in the news module – where you can find updated information about the bands and artists that will be at the festival. In the agenda, everyone will have access to the shows with the respective schedules and stages. At ‘Rock in Rio’, the users will be able to find an interactive map with directions to points of interest such as stages, attractions, official stores, bars, food courts, areas for people with reduced mobility, bathrooms, ATMs, among others. Finally, in the transports section, visitors will have access to the best routes to return home. Incentive to tourism in Rio The Rock in Rio itself is already a great attraction to bring many tourists to Rio de Janeiro. With the help of TOMIs, it will become even easier to encourage visits to tourist spots, for example. The CEO of TOMI WORLD, José Agostinho, states that the presence of TOMIs at the event will be a great help to visitors because it guarantees access to all the information about the City of Rock. Especially for the event, the technological platform will offer two options of directory, a special one of the City of Rock and the other one about the city of Rio de Janeiro: – “It’s a huge breakthrough in delivering content, making the experience more complete, rich and effective, since in a single device the users have access to a range of information, not only about the City of Rock but also about the Rio de Janeiro’s city and this is important not only for the visitor but also for the Carioca.”, he said. This is not the first time the festival gets smarter with TOMI. TOMI was at Rock in Rio held last year in Lisbon and it was a big success. Over 100,000 interactions were registered on the various devices, as well as thousands of photos shared per day.

TOMI at BTL for the fifth year

TOMI took part at the Lisbon Travel Market (BTL) that was held in Lisbon from 15th to 19th of March. This was the fifth year in a row that TOMI marked its place at this event. In this edition, TOMI helped to promote municipalities that represent 50% of the Portuguese territory. At both of the stands of Turismo Porto e Norte de Portugal (entity that promotes tourism in the north region of Portugal) and from Turismo Centro de Portugal (entity that promotes tourism in the centre region of Portugal), TOMI allowed visitors to interact with the device, providing an experience just like if they were in those specific regions in that moment. TOMI also was present at the stand of Viseu, the first city invited to the BTL, an innovation introduced this year. TOMI displayed information regarding the city in one of its sides, and the other side was customised with an interactive platform where visitors could explore the “Cava of Viriato”. The city of Viseu presented the “Official Year to Visit Viseu” program 2017, which counts on eight ambassadors to promote it. TOMI is one of them, as the technological ambassador, and the only non-human ambassador of this initiative that aims to bring more tourists to Viseu. During the five days of the event, the TOMI devices installed at the BTL registered over 7 thousand interactions, and TOMI WORLD is grateful to all visitors for that. In each stand, several personalities and entities like municipalities, the Government, business partners and famous artists interacted with TOMI. Among them was the President of the Portuguese Republic, Prof. Marcelo Rebelo de Sousa, that took the opportunity to try TOMI’s new feature within the Photo module: the TOMI GIF. TOMI engages Lisbon with the International Tourism Exhibition The BTL is an event that brings many people to Lisbon every year. This edition was no exception, and TOMI played an important role to promote the event in the city , through the TOMI’s Lisbon network that has TOMIs in the streets and in the subway stations. Not only the presence of several municipalities in the Exhibition was promoted , but also it helped many visitors to find the best way to get to the BTL. During the whole week, from 13th to 19th of March, TOMI’s metric system registered more than 3 million visualisations and the average of interactions surpassed the 17 thousand interaction per day.

TOMI WORLD and Web Summit: a winning team

TOMI WORLD and Web Summit teamed up to promote this year’s edition of the event, that took place in Lisbon in early november. The event was an huge success, achieving the incredible number of 53 056 participants (a record, so far), and TOMI was there to help them all! According to Mike Harvey, the head of strategic communications of Web Summit: “It was great working with TOMI to help communicate with our attendees”. Four equipments were set up at the venues where the event took place – Meo Arena and FIL – providing all the participants with the righ information where and when they needed it. All TOMIs were customized with Web Summit content, like the event’s daily news, the agenda, live tweets and live instagram from official Web Summit accounts, speakers’ videos and key messages that Web Summit wanted to share with the more than 50 thousand participants. According to TOMI’s metrics system, there were registed more than 185 thousand views of the content. From the main core buttons of TOMI, the “Events” was the one that registered more interactions (37,8%), followed closely by the “Directory” (34,1%). The activities of the day one of the event, like Paddy Cosgrave opening speech, and the Pitch competion taking place at the “group stage”, were two of the most researched itens. Due to the TOMI’s multifunctionality, Web Summit only promoted itself on TOMI Lisbon network, making the whole city aware of this great event. Specific media content and relevant messages were broadcasted on the 50 TOMIs all across Lisbon. Watch the video on TOMI WORLD’s youtube channel (click here).

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