TOMI is implementing the Coimbra Digital Commercial Neighborhood

TOMI won the tenders for the implementation of the Coimbra Digital Commercial Neighborhood, under the Recovery and Resilience Plan (PRR). The project, already in the development phase, combines the installation of innovative digital equipment with new online platforms. The goal is to modernize local commerce, bring merchants and consumers closer together, and enhance the city’s attractiveness.

Among the equipment developed by TOMI, a network of 10 (ten) TOMIs stands out, providing ideal distribution to ensure availability throughout the neighborhood. TOMIs provide real-time information in an accessible, multilingual, and interactive way. They promote local commerce, publicize events, share local news, and support urban mobility. In addition, they offer several additional features: they allow users to take photos and GIFs, complete questionnaires through TOMI Survey, access itineraries and thematic collections about the city, and collect, classify, and provide individual and correlated audience and interaction data through TOMI Analytics, among others.

The project also includes digital benches, interactive children’s tables, digital lockers, and environmental sensors. This equipment complements the TOMIs, offering convenience, entertainment, and more efficient communication for users and neighborhood management.

In the digital realm, TOMI has developed the Coimbra Marketplace, which is already active and serves as an online showcase for local products and services. In addition, it also brings together news and events from the city. TOMI also offers a 24-hour, accessible, multilingual Marketplace, allowing purchases or reservations to be made at any time, without any barriers.

TOMI will also provide a technological management platform, aggregator, and multilevel, available for neighborhood management and merchants, which allows for the consultation and management of content, equipment, and applications.

This project highlights TOMI’s commitment to solutions that support the modernization of local commerce and place Coimbra at the forefront of digital transformation.

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